PURA Soda, a newcomer to the South African soda market with global ambitions, has just walked away with high accolades at the 2019 Aurora International Taste challenge. A judging panel, consisting of leading sommeliers and food professionals from around the world, selected the cucumber and lime flavour as the best tasting non-alcoholic beverage.
“PURA Soda set out to provide consumers with a healthier soda that doesn’t compromise on taste. Great taste is delivered by top quality natural ingredients, in this case, the General Lee Cucumber from Florida and Limes from either Peru or Mexico. We know that taste is the number one driver when it comes to beverage choice and this award proves that one can enjoy a great flavoured drink without having to worry about any of the bad stuff”, says Greig Jansen, PURA Soda CEO.
PURA Soda is low in sugar and uses no colourants. Having being launched to the local market in 2017, the beverage is now available across South Africa as well as Middle East, SADAC countries and shortly in the USA. This international recognition will assist PURA Soda as they pursue broader markets locally and abroad.
About the Pura Beverage Company
Based in Cape Town, South Africa, the Pura Beverage Company manufactures, distributes, markets and sells “better for you” beverages. This “better for you” category is based on global consumer market research and trends and represents the evolution of beverages in response to changing consumer needs and drinking habits.