The recovery of the hospitality industry, which is still reeling from the effects of Covid-19, will largely depend on how well the sector realigns itself to the “new normal” and addresses shifts in consumer behaviour and spending patterns.
And according to Distell HR and Corporate Affairs Director, André Opperman, skills development focused on delivering a better tourist experience and managing costs effectively will also be key to this realignment.
“How else do we respond to the drop in tourism and the resultant implications? Before things get better – as they no doubt will – the focus must be on raising service standards while containing costs if players are to have a chance at surviving the current tough times.
“For this to happen, employers and their employees need to learn more, know more, and grow their flexibility and resilience. By acquiring and building skills, they can be more creative in their offerings at the same time as they increase their agility to take on additional responsibilities without compromising service levels,” he said.
Opperman who was speaking against the backdrop of the 2021 Distell Inter-Hotel Challenge which is currently underway, said Distell had supported the challenge as headline sponsor for the last nine years because “we understand that education and skills transfer are the bedrock for quality service and growth”.
“This year’s event has attracted an “impressive number” of entries from South Africa’s leading hotels, with 160 candidates competing across various categories. That hotels have responded so enthusiastically this year, notwithstanding the challenging climate, is very encouraging.”
The practical aspects of the challenge promote skills in wining and dining service, as well as in cuisine, including baking. It also includes a category for concierges and baristas.
An important component of the challenge is the transfer of skills by overall category winners to their colleagues. Until now, winners have been very conscientious in knowledge sharing with their peers – an act which is core to the spirit of the competition.
Annette Kesler of Showcook, the organisers of the challenge, added: “The urgency in growing relevant hospitality skills has been significantly escalated by Covid-19. When custom is limited, competition obviously intensifies. Management and staff must equip themselves to up their game and that includes a better understanding of changing visitor needs.
“That is why, in preparing contestants this year, we have put additional focus on the importance of using indigenous ingredients, localism, rising health awareness, and changing nutritional needs, as well as the changing patterns in drinks consumption. Trends show that patrons no longer exclusively consume a single drinks category. They switch from ready-to-drinks to cocktails, wine, or spirits, depending on mood or context. Skills, therefore, need to match these shifts.”
“So, for example, all competitors participating in the drinks service category, are required to attend courses run by the Sommeliers Academy and the Cape Wine Academy. Finalists will be required to present at the cook-offs, to be eligible for the top spots.”
She confirmed the prize for the top-performing wine steward would include working alongside the award-winning sommelier team at London’s famous 67 Pall Mall Club, and educational visits to top-ranked whisky distilleries Bunnahabhain and Deanston in Scotland, as well as to Bordeaux’s La Cité du Vin (City of Wine) museum in France. The winner would also receive bursaries for more intensive Sommeliers Academy and Cape Wine Academy study.
The chef of the year would spend a three-week off-shore internship with Minor Hotels with flights sponsored, where possible, by Distell. The overseas destination would be announced at the gala awards dinner in December.