In an effort to bring some relief to black-owned hospitality businesses, Marvello and Meadowland owned by Siqalo Foods have partnered with RCL FOODS, Your Food Partners and Bidfood to launch the Sekela Hospitality programme. Businesses have until the end of April 2021 to apply.
Valued at a R2 million investment per year, the Sekela Hospitality programme is a phased programme that provides black-owned hospitality businesses such as restaurants, catering companies and accommodation businesses, with back of house training, business coaching, access to capital and business stimulus packages.
“The industry has endured blow after blow during the COVID-19 pandemic with the international travel ban, curfew, recurring alcohol bans, maximum capacity and social distancing restrictions all coming into play. Like most countries, South Africa can’t afford for its hospitality industry to fail. We wanted to do our part and bring a solution to the fore where we can help drive a positive change and see business owners and entrepreneurs achieve their true potential,” says Edwin Ukama, Channel Marketing Executive at RCL FOODS, Your Food Partners.
In the first phase, 50 applicants will join the programme, receiving a 10% discount on any food order placed through Bidfood. In the second phase, beneficiaries will receive back of house training and business coaching, followed by financial assistance/support planning and business profiling.
In order to qualify, applying businesses must meet a particular set of criteria. “We look forward to hearing from motivated applicants who are eager to turn their establishments into professionally-run and financially viable businesses,” says Perpetua Ngulube, Brand Manager of Marvello and Meadowland.