South African designers and creatives can look forward to the second installment of the #REDexperiment competition. Hosted by the Radisson RED Hotel V&A Waterfront, Cape Town #REDexperiment 2.0 is now open for entries and is offering creatives the opportunity to design the hotels new staff uniform, which includes a T-shirt, a cap and a long-sleeve jacket. The winning designers in each category will walk away with R10, 000 and have their designs produced.

Staying true to its mission to enhance the hotel and tourism industry through art, music and fashion, Radisson RED Cape Town believe in finding and nurturing homegrown creative talent. “South African designers are full of truly unique ideas, but don’t always have the platform for exposure.  The winning design will be on display 24/7 both locally and globally, which is a great career advancing opportunity for creatives.” says Leonie Andereya, Curator at RED.

Known for their eccentric and unconventional style, Andereya wants competition participants to know that when it comes to rules for RED design, there aren’t any.  “We are not your traditional hotel, so bold design that pushes conventional boundaries is good with us. We are looking for an authentic, daring design style that captures our philosophy of using arts and culture to enhance the world around us. It’s local story-telling that will live on a global platform.”

The past #REDExperiment design competition called for artwork across takeaway coffee cups and drinks coasters, which have been extensively used throughout the hotel. This year, the competitions winning designs will be worn by the hotel staff.

The design categories that are open for entry are as follows:

  • A long and short-sleeve crew neck T-shirt design
  • A 5-panel cap design
  • A long-sleeve baseball jacket design

The judging panel will include RED creative staff, as well PUMA sportswear agent Gustav Nefdt. Finalists will be selected on 7 February 2020, and their work will be showcased at an exclusive preview event at RED.

#REDexperiment2.0 is open to all creatives from professionals to design students, hobbyists and enthusiasts, and even those who just want to try their hand at something new. Entries close 31 January.

Competition details: Submission packs available from baxter@radissonred.com or www.facebook.com/RadissonREDCapeTown

  • The contest is open to creatives across South Africa
  • Design categories:
    • A long and short-sleeve crew neck T-shirt design
    • A 5-panel cap design
    • A long-sleeve baseball jacket design
  • Entrants can enter one or all three categories
  • Designs must be original and must be easily replicated on a variety of surfaces
  • Submission deadline 31 January
  • Finalists will be notified on 7 February 2020
  • Designs to be exhibited at an awards ceremony on 26 February at Radisson RED

For more information visit www.radissonred.com/cape-town  or follow the conversation on social media with the official hashtag #REDexperiment

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