The Radisson Hotel Group has made Africa the centre of its growth strategy, and its plans to reach 150 hotels in operation and under development by 2025 are still on track, with Johannesburg’s Radisson RED hotel in Rosebank to open by the end of the year.
During 2020, the group was able to increase its African portfolio with nine hotel signings, resulting in an addition of over 1 600 rooms and an increased presence in South Africa, Egypt, Nigeria, Ghana and Reunion Island. Two of these properties were sable to open in the same year, namely the Radisson Hotel & Convention Centre, Johannesburg, O.R. Tambo which opened in October and represented the first upscale Radisson branded hotel in South Africa, and the Radisson Collection Hotel, Bamako which debuted as Africa’s first Radisson Collection hotel in December.
Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group, said, “Looking ahead, 2021 represents a year of continued acceleration, with a focus on our identified key markets, specifically Morocco, Egypt, Nigeria and South Africa. We have reinforced our team and resources in order to not only increase the momentum of our growth ambitions, but also to better respond to the needs of the investment community in each market with the right skillset and relevant solutions. This year, we expect in excess of a dozen new African hotel signings and around 2,000 rooms, 50% of which will be in these core focus countries with the remainder reinforcing our presence in cluster markets or entering into new territories, further cementing Radisson Hotel Group’s leading position as the hotel company with the largest active presence in the most countries across Africa.”
“Conversion will continue to remain a priority in our expansion strategy, especially post-pandemic, as there is less liquidity for newer developments. We therefore seek to form wider partnerships and strategic ventures with local or regional chains and forge ahead with our city scale and critical mass strategy. The execution of our strategy with clear priorities will equally support in achieving positive economic efficiencies and synergies operationally across all our existing and future hotels, further unlocking value to our owners,” says Rankoussi.
To this end, they’ve launched a new brand – Radisson Individuals – which is aimed at partnering with individual hotels who wish to remain independent but would enjoy the benefits of an affiliation with the well-known Radisson brand.
2021 not only holds positive news for the expansion of the group’s African portfolio but will also see key activities, operationally.
Tim Cordon, Area Senior Vice President, Middle East & Africa commented: “Despite the current situation, we have a strong year ahead of us, supporting the robust expansion strategy, our teams are working tirelessly to realise the pipeline, with six hotel openings in Africa lined up before year-end. These hotel openings signify our debut into various markets, from a portfolio of three hotels in Madagascar, to Juba in South Sudan and St. Denis in Reunion Island. Building on the continued success of the Radisson RED brand in Cape Town, we will also be debuting this unique brand in Johannesburg with the opening of Africa’s second Radisson RED hotel in Rosebank.”
“As a group, we will continue to innovate and answer the evolving needs of our guests and stakeholders, such as developing concepts like our well-received hybrid solutions as we remain committed to providing the best and safest experience to our guests. We are also working closer in each market we operate in, in order to support the critical mass strategy and unlock relevant synergies across the region,” concluded Cordon.