Offering independent hotels and regional chains the opportunity to be part of the global Radisson Hotel platform, the hotel group has launched Radisson Individuals. This allows the properties to maintain their own identity and uniqueness, while benefitting from the Radisson Group’s experience, systems, wide-reaching networks and well-known name.
Radisson Individuals hotels are selected from different regions and locations around the world, and are chosen for their unique personality coupled with high standards of service. “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent,” says Federico J. González, CEO, Radisson Hotel Group.
“We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the Group’s main operating systems. Hotel members of Radisson Individuals will receive training on the Group’s “Yes I Can!” Service philosophy and will have above 80% GRI score which will ensure high guest service quality standards and Every Moment Matters.
A number of hotels have already joined Radisson Individuals in the UK and Asia with additional properties in advanced discussions in Italy, Germany, Russia and beyond.
“Following the negative impact of Covid-19 across our industry, we anticipate that many individual hotel owners would seek the recognition and the efficiencies that Radisson Hotel Group can offer without losing their autonomy and historical legacy,” says Ramsay Rankoussi, Vice President, Development for Africa & Turkey, Radisson Hotel Group.
“We aim to support local entrepreneurs across Africa and beyond whom have worked tirelessly to establish their hotels and now need the access to our distribution channels but also our wider network and procurement platform to sustain their businesses. We believe Radisson Individuals is not only the answer to a positive value proposition within the current climate but also provides further solidarity across our sector. Our simple approach coupled with the pragmatism of that affiliation model should open a range of opportunities across the continent and we welcome all our future partners that see the benefits of joining our group be it individual hotels or local and regional hotel chains.”
In addition, Radisson Hotel Group has signed ten new hotels in the third quarter of 2020. These include:
- Henrietta House, a member of Radisson Individuals, Bath, UK (Opening 2020)
- River House Hotel, a member of Radisson Individuals, Inverness, UK (Opening 2021)
- Radisson Blu Hotel, Sheffield, UK (Opening 2023)
- Radisson Residences, Baden Württemberg, Germany (Opening 2023)
- Radisson Hotel, Florence, Italy (Opening 2021)
- Radisson Collection Hotel, Venice, Italy (Opening 2021)
- Radisson Hotel, Odessa, Ukraine (Opening 2021)
- Radisson Hotel, Abuja, Nigeria (Opening 2022)
- Radisson Blu Residences, Mekka in Kingdom of Saudi Arabia (Opening 2022)
- Radisson Blu Resort, Port Ghalib, Egypt (Opening 2023)