Doubling the target set for the first year of its five year strategy, the Radisson Hotel Group has signed 16 new hotel deals across Africa over the last year. This brings its hospitality footprint on the continent to 96 hotels, 20 000 rooms in operation and under development, across 31 countries. The group plans to reach 130 hotels and more than 23 000 rooms by 2022.
In order to achieve this, the Radisson Hotel Group has introduced key personnel to its development team. “We will continue to execute our five-year strategy with our expanded team, creating scaled hotel growth in key cities and resort locations across Africa during 2019,” said Andrew Mclachlan, Senior Vice President, Development, sub-Saharan Africa, Radisson Hotel Group. “With a focus on scaled growth in key locations across Africa, we can offer guests multiple hotels across different brands and market segments, at various price points and improved local hotel performance with strong local procurement and cluster select services in the same city.”
Mclachlan continued, “Cape Town, Johannesburg and Lagos are our three gateway cities in sub-Saharan Africa where we aim to have scaled growth and an ambition of up to ten hotels within the same city. Dakar, Abidjan, Douala, Luanda, Nairobi, Dar es Salaam and Addis Ababa are proactive cities, where we aim to have between three and five hotels due to size of economy, market, long-term fundamentals and supply and demand opportunities. We expect our future growth to arise from existing hotel take-overs and new build hotels.”
“With economic headwinds in some African markets, we have identified opportunities to exploit our vast knowledge and experience in converting unbranded, underperforming hotels or underperforming office or apartment buildings and reposition them to the right brand and market segment within the Radisson Hotel Group brand portfolio. In addition, we are not ignoring the smaller cities and larger towns across Africa where we’ve identified potential to penetrate the market with either our midscale Park Inn by Radisson brand or upscale Radisson.”
Upcoming hotel openings this year include the first Radisson Blu hotel in Casablanca, and Radisson Blue Hotel Niamey, the first internationally branded hotel in Niger.