In 2014, the number of web users globally surpassed the number of desktop users, according to a report by comScore. People who fall into the age group of 18 to 24 use mobile apps more than any other group, followed closely by 25 to 34 years and then 35 to 44 years. Radisson Blu is addressing this and anticipating its customers’ needs by creating a cutting-edge hotel app that aims to make the guests’ experience better, more efficient and more comfortable.
The bespoke One Touch app, which is available to both Apple and Android users, streamlines all aspects of the hotel’s guests’ interactions and transactions. The app provides 24/7 access to a wide variety of hotel and location services, with the intention of making guests’ booking and planning fast and friendly. Once downloaded, it can be used to access services at any Radisson Blu hotel around the world.
With the One Touch app, guests can access 24/7 Direct access to hotel’s services
- Pre-Arrival: Early Check In, Hotel Shuttle Schedule, etc.
- Guest Services: Housekeeping, Wakeup Call, Maintenance, etc.
- Concierge: Local Restaurants, Attractions, Nightlife, etc.
- Room Service: Full room service menu
- Transportation: Taxi, Rental Car, Trains, Flight Times, etc.
- Health & Fitness: Fitness centre, running routes
The app is also beneficial to the hotel staff, allowing them to communicate with guests during their stay, offer any on-site promotions, direct their guests to restaurants, bars and activities, and provide better overall service on multiple platforms.
“We know that nothing replaces the service experience of interacting with well-trained, professional hotel staff, but we also know that in an increasingly online world, many people prefer to manage their lives – and their travel – through a device,” says Werner Geere, general manager of the Radisson Blu Gautrain Hotel. “For this reason, we are proud to be able to offer our guests such an advanced interactive experience, ensuring that however they prefer to interact with us, we are available to them – as well as providing a host of additional benefits.”
The One Touch app also has a dedicated module for meeting coordination, which can be made available to targeted events audiences. This allows for the creation of special menus, agendas, presentations, invitations, offers, calendars, networking and more.
“With so many of our guests being business travellers, it is important that our app speaks to their specific needs,” says Geere. “And what with the fact that no two events are alike, we knew that the app had to be customisable to offer our business guests the kind of tailored information that was relevant to them.”