In response to the ongoing pressure that restaurants are facing due to Covid-19, McCain Foodservice Solutions has launched a challenge that will give entrants the opportunity to win one of ten restaurant support packages worth R50 000 each.

The Dishruption Challenge is aimed at independent restaurant owners, and to participate, entrants need to create a dish containing at least one McCain product, add it to their restaurant’s menu, price it accordingly, and sell at least 20 of these dishes before the competition closing date, 30 June 2021. Ten winners will be selected, and will each receive a support package, valued at R50 000.

The package includes the following:

  • R25 000 cash
  • R5 000 McCain Foodservice Solutions free stock
  • Outlet Profile feature on Eat Out website to the value of R20 000

“Despite the massive disruption brought on by the pandemic, the foodservice industry has been facing the COVID-19 crisis with great courage and resiliency,” says Catharina Bester, Marketing Manager: Foodservice & Retail. “Adapting to and embracing this disruption is simply the only way to bring life towards relative normalcy; providing offerings that keep customers satisfied and restaurants profitable. As a manufacturer in this new reality, we’re committed to helping the industry stay ahead and build back stronger.”

Another initiative from McCain is its Insiders Club, through which professionals in the food industry get access to the latest industry trends, business tips, inspiration and resources. One such resource is McCain’s Restaurant Resilience Toolkit, developed to assist those in the food industry in navigating through the Covid-19 crisis.

According to Bester, “The foodservice industry has approached the COVID-19 crisis with agility, resourcefulness and perseverance. At McCain we want to do all that we can to assist operators in building businesses that are smarter, more efficient, yet realistic for the long haul. We encourage all independent food operators to join our Insiders Club and partake in the Dishruption Challenge. We’re in it together, and together we can emerge stronger on the other side”.

For more information about the Dishruption Challenge and Insiders Club, visit

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