As of the 1st of March, Lee Zama is the new CEO of the Federated Hospitality Association of Southern Africa (FEDHASA), and is the first woman to hold this position. She has worked in the hospitality, food and facilities services field, and brings over 25 years of experience in senior and executive management with her to FEDHASA, which celebrates its 70th anniversary this year.

“With this rich history, the association has consistently served its members and the industry at large. It is a great opportunity for me to drive this organisation towards an even greater future. It is a privilege that my career objectives are complementary to those of FEDHASA. I am looking forward to being of service,” says Zama.

Zama’s past experience includes working in operations and sales development within the catering sector, as well as serving on the BEECA cleaning association board. “My recent experience serving on a cleaning association as strategic partnership committee leader, investment committee member as well as the wage negotiations committee member, has placed me in good stead in the holistic understanding of membership mandates and the serving thereof,” Zama adds.

“We believe that we have secured the services of a talented and dynamic CEO, in Lee Zama and we look forward to Lee taking control of FEDHASA’s recently adopted strategic objectives in our drive to secure additional new and exciting benefits for all of our members,”, says Jeff Rosenberg, FEDHASA National Chairperson.

“In addition, on behalf of the Board, I would like to thank our outgoing CEO, Tshifhiwa Tshivhengwa, for all that he brought to FEDHASA during his term and to wish him continued success in his new role as CEO of the Tourism Business Council of South Africa (TBCSA).”

Going forward, Zama will be driving the strategic objectives that have recently been adopted by the FEDHASA board. “These include the holistic adoption of an approach that encompasses consolidation and strengthening representation across the tourism industry and beyond, and to ensure an all-inclusive path to future growth,” she says.

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