At the Travel Indaba, held recently in Durban, South Africa’s Tourism Minister Mr. Derek Hanekom launched Jurni, an innovative public-private venture that is said to revolutionise and transform South Africa’s Travel and Tourism Industry. You can read more about the innovation below in this press release from the company:
Travel and Tourism Data Management Company Jurni will deliver unbiased, consolidated and comprehensive tourism data that will equip tourism businesses with valuable insights to inform their business strategies. At the same time, Jurni will develop a booking tool that will improve access of small and medium tourism enterprises to the global market as well as a visitor portal that will better showcase the South African tourism product.
“Tourism data and information sources in South Africa are disparate and do not provide intelligence at a granular level to inform South Africa’s travel and tourism sector. With the launch of Jurni, existing data sources will be consolidated, as well as digital platforms developed to harness missing data and plug data gaps identified by the tourism sector.
“These data sources will be merged into one comprehensive, consolidated and unbiased tourism data hub for the benefit of the entire tourism sector,” explains Dr. Nomvuselelo Songelwa, CEO of Jurni, pictured above.
Digital platforms that will be developed with the tourism sector’s input over the coming months include:
- A mobile-optimised and affordable SMME booking tool that will empower all tourism businesses, including the smaller SMMEs, to access the global market and increase the visibility of South Africa’s ‘hidden’ tourism attractions and establishments.
- A visitor app & information portal that will provide travellers to South Africa with a wealth of useful real-time travel information including, among others, GEO-location and mapping of South African experiences, access to a tourist safety tool, a helpline and social media sharing.
The data generated through these new digital platforms will be consolidated with existing data sources into a tourism data hub that will equip South Africa’s tourism businesses with improved insights to inform their business strategies and decision-making – the core focus for Jurni, explains Dr. Songelwa.
At the Indaba 2019 launch of Jurni, Tourism Minister Derek Hanekom highlighted the importance of tourism data and intelligence in giving the industry insights into every aspect of how South Africa’s tourism sector is performing.
“Through meaningful data, we can monitor changes, make forecasts, devise strategies and policies, determine whether these have been successful, and if we are indeed achieving the goals we set out as a sector,” says Minister Hanekom.
“Jurni will be a pioneer when it comes to giving our industry access to accurate and centralised tourism data in South Africa, which will empower us to make significant and informed decisions for the benefit of our sector.