Launched on Monday 12th September, the Radisson RED has opened its doors and is bringing its innovative brand of hospitality to Cape Town. In the V&A Waterfront’s new Silo District, Radisson RED looks set to shake up the South African hospitality scene with its vision of hospitality.
“Radisson RED is a completely new and different hotel concept. It is bold and alive, and provides an experience like no other,” says Mark Willis, Carlson Rezidor Hotel Group’s Senior Area Vice President for the Middle East, Turkey and Africa. “Radisson RED boasts a forward-thinking design and offers a new experience fueled by personal interaction and personal choice. Radisson RED guests are not defined by a certain age – they are united by an appreciation for unique but intelligent design, energetic social spaces, technology that makes their lives easier, and a customisable, personal experience.”
“Cape Town is the perfect city to showcase our first Radisson RED in Africa. We are confident it will spearhead a snowball effect on expansion for the brand in key territories across the continent.”
“For the City of Cape Town, developments such as this represent so much more,” says Dale Simpson, the hotel’s General Manager, also known as the Curator. Dale is in charge of bringing the brand’s vision to life, together with his team of staff, many of whom were found through casting calls rather than traditional interviews, as personality is key to Radisson RED’s philosophy.
“The opening of our new hotel will serve as a hub for local job creation and globally relevant skills development – especially as we focus on employing unique staff with more than just traditional qualifications and prior hospitality experience. This will open up the playing field to a much wider range of talented candidates,” says Simpson.
Radisson RED has 252 rooms, which range from a standard two-sleeper studio to the studio suites, with balconies and sea views. Pet-friendly rooms are also available. . “Guests at the hotel are free to enjoy the fully equipped gym before popping down to the trendy OUIBar and KTCHN for a refreshing, local craft beer or cocktail and something to nibble on. We also look forward to welcoming members of the public to the famed RED roof, where we’ll be hosting regular braai events – so keep an ear out for the sound of our distinctive horn on Friday afternoons.”
The opening of the Radisson RED Cape Town follows successful global launches in Brussels, Minneapolis and the most recent addition in Campinas (Brazil) – with developments in various other parts of the world set to launch soon. “I believe that the raging success of this new brand is due to the fact that we have innovation at the heart of everything we do – product, service, people – we truly do dare to be different,” says Simpson. “From keyless entry and tech-driven design, to multifunctional social spaces and our pet-friendly policy, we’ve reinvented everything to perfectly suit an ageless, boundary-less, truly international clientele.”
For more information, visit the Radisson RED website.