As part of their #TheLastStraw To Save the Sea campaign, First Group is taking the fight against plastic further than just banning straws – they’re inviting guests to help clean up the beaches. According to the United Nations Environment Programme, over 13 million tons of plastic seep into the ocean every year, killing hundreds of thousands of marine animals.

“Most of our properties have prime beachfront locations, which gives us the unique opportunity to spearhead beach clean ups as part of our holiday activity programme. Marine life is severely affected by pollution so it’s collectively our responsibility to improve the ocean’s ecosystem, while at the same time enjoying clean and safe beaches,” said Shaun Lamont, the Managing Director of First Group.

At First Group’s 13 beachfront properties, guests are given the opportunity to take part in #TheLastStraw To Save the Sea campaign. They’re encouraged to take a trash bag with them when they head to the beach, and on their return they can exchange their filled bag of trash for a drink or milkshake.

“This is a gesture of appreciation to our guests for joining us in the initiative to preserve our oceans. It is such a rewarding feeling to contribute towards saving the planet and we believe that being a part of this campaign will stand out among their vacation memories,” says Lamont. “We also hope that #TheLastStraw to save the sea will inspire our guests to continue saying ‘no’ to single-use straws and seek out other eco-friendly activities when they return home. If we can achieve that goal, then as a leading hospitality player we have succeeded in being a change agent for conservation and sustainability across our country.”

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