With a carefully selected portfolio of accommodation in Southern Africa destinations, Extraordinary has added new properties to its mix of lodges, hotels and resorts.
“The recent addition of five luxury boutique properties increases our footprint to include a presence in the Free State, Gauteng and an increased presence in the Western Cape,” says Cindy Sheedy-Walker, CEO of Extraordinary Sales and Marketing.
“We have been discerning in any relationships that we engage in,” comments Sheedy-Walker, “all of the properties that we represent have individual identities with an emphasis on comfort that is coupled with contemporary services.”
Extraordinary has taken a measured approach to their growth over the last 9 years, focusing on quality and developing beneficial synergies within the portfolio. The tourism sector has shown growth over the last year, and Extraordinary has found that reflected in their occupancies. Now that the group has developed sound systems and inventory management technology related to online bookings and systems management, they are able to add new properties to their portfolio without putting a strain on the existing infrastructure.
The Mont d’Or Group’s CEO, Marnus Coetzee, whose properties recently joined Extraordinary, commented: “The future growth of our group is dependent on good sales and marketing and Extraordinary’s reputation and well established network gives us a great deal of confidence in achieving our targets.”
“We are constantly considering suitable opportunities in Southern Africa and should there be occasions where the destination is in keeping with our ethos of understated luxury and quality and if we believe that we can add value to the location, then we would engage,” comments Sheedy-Walker.