Wellington-based Diemersfontein is perhaps best known for its coffee-chocolate Pinotage, a wine that South Africans simply couldn’t get enough of when it first burst onto the scene in 2001. But did you know that the wine farm has two other Pinotages in its portfolio? Carpe Diem is a sophisticated, special occasion wine, and the newest addition to the family, The Prodigy, is an easy drinking Pinotage for everyday enjoyment and is priced at R75, cellar door.

“We felt there was an opportunity for something new in our portfolio, and we wanted to further cement Diemersfontein’s reputation as a leading Pinotage producer in the Cape winelands,” explains David Sonnenberg, whose family has owned the property for three generations.

“It’s the youngster starting out, leveraging on the reputation of the older sisters, but equally bringing her own talents to bear. We enjoy extraordinary loyalty from our customers, who have long enjoyed the Original Diemersfontein Pinotage and gone on to discover the Carpe Diem Pinotage Reserve. We are confident that those same wine-lovers will enjoy and appreciate our latest addition just as much.”

Fruit-driven and lighter in style than your traditional Pinotage, it’s best served slightly chilled which makes it a perfect red for summer. “We had a particular fruit-driven style in mind for The Prodigy and we didn’t want oak to dominate the wine, only to give it a little bit of structure and backbone,” says Francois Roode, cellarmaster and winemaker, of the decision to ferment in stainless steel with minimal oak influence.

The Prodigy’s name is more than just a reflection of its status as the youngest in the trio, it’s also a nod to Diemersfontein’s passionate support of classical music and opera. Founded in 2010, the Excellence Out of Africa Trust provides logistical and financial support to gifted young artists, and has also hosted musical masterclass programs. Little wonder that David Sonnenberg refers to Diemersfontein as “Fun Pinotage People with a Song in their Heart”!

New-look label for The Original Diemersfontein Pinotage

Recommended Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search

Join Us!

Sign up for the Hospitality Marketplace newsletter!