Spanish confectionery company Chocolates Valor has made its debut in South Africa. The brand is already present in over 60 countries, and is one of Europe’s oldest chocolatiers.

As a leading chocolate brand globally, and one that has seen mammoth growth in the last few decades, honouring the legacy of the family brand is of utmost importance.

Its proprietary bean-to-bar production process guarantees the highest quality chocolate, made using the finest raw materials, sourced exclusively from world-renowned cocoa-producing regions of Ecuador and Ghana.

Apart from its Premium chocolate bar range, the brand includes no-sugar-added and lactose-free chocolate varieties.

Established in 1881, Valor has dedicated almost 140 years to make the best chocolate. Founded by Valeriano López Lloret, the brand is still family-owned and run by fifth-generation, and great-grandson of the founder, Pedro López López.

With a chocolate museum, a cookbook and various chocolate shops, Valor takes its 8-step bean-to-bar process very seriously – and it shows, both in taste and appearance – in the final product.

The Chocolates Valor range will launch nationally through Dis-Chem, as well as several regions within the Checkers and Spar groups.

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