A new company called Cascade Holdings has opened its doors and will be bringing a range of drinks solutions to the eventing and bar space. Cascade is headed up by Adam Chaskalson, Tyrone Lasarow and Shaun Duwe, who bring together nearly 50 years’ worth of combined experience in the drinks-service, product and entertainment industry.
The three sectors of its business are:
- Salute: Bar and events management support and infrastructure
- Cheeky: A product development lab, building on Skinny B and Skinny M, two existing low calorie seltzers.
- Liquor.co.za: eCommerce site focused on wholesale distribution for the trade and online retail store direct to the public.
Duwe has experience in marketing campaigns and branded events for Corona, Budweiser, Jameson, GH Mumm, Skyy Vodka, Dom Perignon, and Olmeca.
Lasarow and Chaskalson previously co-owned the largest mobile bar service in the Western Cape, and felt that this cooperative venture was the next step for the growth of their ideas, as well as the well-being of their staff.
According to Chaskalson, Duwe’s network means they now have the opportunity to grow in the mass- and under-21 markets. “Previously we have been bigger in the higher LSM and corporate market, with the range of markets across which his network stretches, we can now grow in all sectors,” he said.
For Chaskalson and Lasarow the evolution into Cascade is very much about building on the core talent of their current team. Through 2020 Covid lockdowns, Chaskalson and Lasarow managed to retain all of their staff. “We refused to close the business and wait it out like most others in the industry for the pure fact that we couldn’t do that to all the staff who have been so loyal to us over the last few years,” Chaskalson said. “With everyone giving everything to pivot, hustle and work towards staying alive we managed to keep everyone and keep the business ticking over.”
This team, along with a few new faces, now make up the core staff of Cascade’s various subsidiaries, ensuring that for existing clients the transition is as smooth as possible.
“We’re here to disrupt the industry and take it to the next level, but client service remains at the core of that,” Chaskalson concluded.