BON Hotels has announced a multi-tiered CSI partnership with The Sunflower Fund Registry, a donor recruitment and stem cell registry that fights blood diseases such as Leukaemia, Aplastic Anaemia and Sickle Cell disease. The Sunflower Fund will benefit from guest donations on check out, will be incorporated into the BON Angels Programme and will also receive support from the BON Hotels group for the Sunflower Day 2019 campaign.
“Partnering with business is one of the ways in which we secure sustainable income streams to continue the work we’ve been doing for the past 19 years now and to reach new audiences to recruit onto our registry,” says Alana James, CEO of The Sunflower Fund.
“Our vision is to save lives by ensuring that more individuals make it to transplant, and ensuring we have the finance to subsidise the cost of the DNA tissue-typing test is vital to delivering on this vision” continued James.
‘’Nothing in life is more important than helping others. At BON Hotels we consider ourselves to be privileged and we strongly believe that privileged people owe it to themselves and those less privileged, to help wherever we can’’, says Guy Stehlik, Founder and CEO of BON Hotels.
For more information on The Sunflower Fund, click here.