Boity joined forces with renowned winemaker Matthew Krone to bring this range to life. Matthew has been in the business for many years and comes from a well-known family of successful and innovative winemakers in South Africa. Says Boity, “I wanted to partner with the best in the business to create the ultimate ‘ready-to-drink’ (RTD) product. A drink for queens (and kings) who own their choices, and their thrones. Matthew is bringing the craft that he’s honed over decades to help create something that has been missing in this vibrant market – an elegant and uplifting RTD beverage that fits perfectly into the modern consumer lifestyle.”
According to Boity, the partnership came to fruition in 2019 when the two were first introduced. “At our very first meeting, we discussed the idea of developing a ‘ready to drink’ (RTD) product. I knew exactly what the market wanted, and Matthew has the skills to make it happen, so it was a match made in heaven.”
She continues, “I’ve wanted to create an RTD product for some time now, so naturally, I had to grab this opportunity with both hands. We’ve been working on this for over a year, and every day it gets more and more exciting. I cannot wait for everyone to try this delicious drink.”
The peach-flavoured range is available in non-alcoholic and alcoholic variants, and is best served chilled.
BT Signature retails at R99.95 (non-alcoholic 4-pack) and R119.95 (alcoholic 4-pack). Single 275ml bottles will also be available at R24.99 (non-alcoholic) and R29.99 (alcoholic) each.