“The primary driver for the acquisition is to see growth beyond Cape Town for the WINK brand and to become a major player in the serviced apartments and long-stay markets,” explains WINK General Manager Lauren Barnard.
WINK Aparthotels offers short and long-term apartment-style accommodation solutions for the domestic and international business and leisure market. The hospitality brand currently operates two locations: WINK Foreshore and WINK Eaton Square in Diep River, with an additional two new properties in the pipeline. The recently launched WINK Cafe eateries will also provide an excellent add-on to their offering.
CEO of investment house Afrirent Holdings Senzo Tsabedze says that besides being a perfect fit for the Group’s business model, the main aim is to elevate the WINK Aparthotel brand and roll out its offering throughout South Africa. The company structure and management will largely remain the same, falling under the leadership of Barnard and her team, working closely with hospitality industry veteran Andrew Rogers, CEO at Indalo Hotels and Leisure, the subsidiary of Afrirent that has acquired WINK.
Zane de Decker, MD of Flyt Property Investment, says that WINK, which was launched in 2019 to operate and manage the Flyt portfolio of 12J property investments, has grown into a successful hospitality management company. “The sale of the business to Afrirent via Indalo, whose focus is on high-end international and domestic tourism and travel, is a solid decision that will benefit both WINK and its shareholders and see the brand flourish even more,” he says.
WINK Aparthotels will continue to operate and manage all future properties in the Flyt Property Investment portfolio in Cape Town.