Diageo South Africa has teamed up with the South African National Council on Alcoholism and Drug Dependency Soweto (SANCA Soweto) and local comedian and broadcaster, Felix Hlophe to challenge SA’s consumers to make more responsible drinking choices.

They’re doing this through offering a free online resource which includes useful tools, facts and support around issues of alcohol consumption from alcohol’s potential health and safety dangers, to the opportunity for more enjoyable social experiences when taken in moderation, expert advice on how to enhance general physical and mental well-being, and where to find professional assistance where needed.

The information is based on academic and medical research compiled and approved by internationally recognised industry bodies, and includes important alcohol consumption guidelines, policies and regulations rubberstamped by governments around the world.

“One of the most prominent issues raised during the Covid-19 pandemic lockdown in South Africa, is the serious impact that alcohol abuse has on the country and its people. As producers, Diageo SA believes in taking ownership for its role in helping tackle the problem and building onto the organisation’s more than two decades of work in this area,” says Lebogang Mashigo, Sustainability Manager, Corporate Relations, Diageo SA.

“DRINKiQ is one of the initiatives we have implemented over the years to help curb the problem of alcohol abuse in South Africa. It is putting easily accessible information on alcohol consumption in the hands of consumers so that their knowledge is broadened, and they are able to make better and more responsible decisions when it comes to their drinking behaviour and instead increase their relationship with alcohol. We are raising the drink IQ of South Africans,” says Mashigo.

In addition to the informative online resource, DRINKiQ offers a course and quiz, which visitors to the DRINKiQ website can take to determine the effects of alcohol on them and to gauge whether their relationship with alcohol is a responsible one.

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