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Furnishings & DecorWINELOVERS FREED TO TURN TO TWO OCEANS
There is an interesting phenomenon occurring amongst wine drinkers, says Brad Gold, a Cape Wine Master, who is also the global brand manager for Two Oceans. “The global credit crisis appears to be freeing those people with a high level of involvement in wine from prejudices about what is acceptable to drink. Whereas Two Oceans has always been a populist brand with broad appeal amongst those who enjoy an uncomplicated but delicious glass of wine, we are now finding that more serious winelovers are drinking Two Oceans in increasing numbers.
“That the brand is earning high ratings from respected palates obviously helps. Initially it was the A- plus scores featured in Robert Parker’s Wine Advocate and recently there have been more international accolades, but it is the pursuit of genuine value that is driving shoppers of all levels of involvement in wine to the brand.”
According to Gold, the increase in Two Ocean sales, despite the economic downturn, is a worldwide phenomenon. “Even in those countries hardest hit by the economic recession, such as the US, the UK, Germany and Scandinavia, sales have been robust. They continue to rise elsewhere too, including the Pacific Rim, Australasia and parts of Africa.
“Our observation is that with the trend everywhere towards more mindful consumption, people are spending their money judiciously, so when they learn that our wines, although highly accessible in terms of value and styling, are also well rated by specialist palates, they feel reassured. This is especially true after the recent spate of silver medals earned at the UK-based Decanter World Wine Awards and from the Beverage Tasting Institute in Chicago, where in both  and Linley Schultz (winemaker) - Low Res 4.jpg)
instances, tasting was conducted blind.
“On the Decanter competition, our 2008 Pinot Noir and 2008 Shiraz both took silver. In Chicago, it was also the 2008 Shiraz, as well as the 2008 Cabernet Sauvignon/Merlot and 2008 Chardonnay that brought home silver. The Shiraz has also elicited recommendations from wine critics in Philadelphia and Wisconsin, as has the 2008 Sauvignon blanc.”
Gold says the success of the brand has been built on extensive investment in infrastructure, a longstanding network of suppliers across the Cape’s premium wine-growing areas and the application of viticultural management and cellar techniques designed to maximise cost-efficiencies while delivering excellent value.
DATE JUNE 3, 2009
ISSUED BY DKC (DE KOCK COMMUNICATIONS)
FOR TWO OCEANS WINES
QUERIES BRAD GOLD, TWO OCEANS BRAND MANAGER 021 809 8284
TESSA DE KOCK/MARLISE POTGIETER, DKC 021 422 2690
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