In anticipation of the World Cup, the savvy restaurant and / or bar owner is probably wondering how his supply lines will be affected.Hospitality Marketplace ask three major liquor distributors three essential questions: What their strategy is to ensure that they will not run out of supplies during the WC; their estimated delivery time during this period and; would it be advisable for customers to stock pile certain brands?
Peter Carolin, Group General Manager Distribution for Distell.
Distell, suppliers of well known South African beverages such as…are treating the demand created by the deluge of visitors expected for the World Cup as they would a Christmas Peak period, and they are sleeping easy.While the exact number of visitors is not precise - and no one yet know that impact they will bring - it is estimated to be in the region of 400 000 - similar to the number of foreign visitors that inundate South Africa as Christmas time.Being accustomed to the spike in demand this creates, they have planned for it and built up stock, which is stored in warehouses expressly rented for the purpose. Part of this planning includes the establishment of additional production lines, just in case something goes wrong with those already in existence, or should demand increase to unanticipated levels. This is combined with a highly sophisticated computer system that services a well established supply chain consisting of 50 depots around the country and a network of drivers (extra have been hired for the duration of the football event). In the words of Peter Carolin, Group GM for distribution, “We have done it all before.” Such slick, confident service negates any anxiety of running out and or not being able to secure sufficient supplies. There is no need to stockpile Distell products, in other words.
Hospitality Business
Food Solutions
Beverage Solutions
Catering Equipment
Hotel Solutions
Furnishings & Decor
User Login
