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Nederburg is maintaining its A+ performance with popular US magazine, the Wine Enthusiast. After the 2007 Winemaster’s Reserve Chardonnay earned 86 points and a Best Buy rating, the 2008 Foundation Lyric has also been highlighted as a Best Buy with the same score. Meanwhile, the magazine has given a score of 84 to the 2006 Winemaster’s Reserve Pinotage.
Marketing manager Rudolph du Toit says the brand is steadily building a profile amongst US consumers, who enjoy Nederburg’s hallmark combination of fruit and finesse at prices that represent genuine value. US sales in 2008 nearly doubled those achieved in 2007.
At the same time, Canada’s Liquor Control Board of Ontario (LCBO), the world’s biggest retailer of wines, has also given the thumbs up to three Nederburg wines, featured on its list of 500 Best Value Wines from around the world, compiled by well-known Canadian wine writer and judge, Roy Phillips. He scored the 2006 vintage of both the Winemaster’s Reserve Cabernet Sauvignon and the Winemaster’s Reserve Shiraz, four stars, highlighting Nederburg’s ability to address large-scale markets while still maintaining quality and producing refreshing wines. The 2007 Winemaster’s Reserve Sauvignon Blanc is also lauded by Phillips for being “zesty and refreshing, with good, clean flavours.”
Du Toit confirmed that in South Africa, Nederburg remained the country’s top-selling premium brand. “Now more than ever, winelovers want affordable excellence. Our wines from the everyday Foundation and Winemaster’s Reserve tiers to the specialty, connoisseur Manor House and Ingenuity collections, offer outstanding value.”
DATE MARCH 10,2009
ISSUED BY DKC (DE KOCK COMMUNICATIONS)
FOR NEDERBURG WINES
QUERIES RUDOLPH DU TOIT, NEDERBURG MARKETING MANAGER, (021) 809 7000 or 082 550 4145
DE-MARI PRETORIUS, NEDERBURG BRAND MANAGER, (021) 809 7000 or 082 695 5997
TESSA DE KOCK/MARLISE POTGIETER, DKC,
(021) 422 2690
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