Cheers to Crystal!

When it comes to enjoying a good glass of wine, nothing complements it more than, well, the glass itself! A crisp Sauvignon Blanc or a heady Merlot just wouldn’t taste the same drunk out of anything less than the best – and crystal is undoubtedly the cr譥 de la cr譥 of glassware!

Established in South Africa in 2006, Crystal Direct has grown to be the biggest supplier of hand blown and machine blown crystal glass products, including stemware and tumblers, to the local market. In fact, with so many wine farm establishments in the Western Cape selecting Crystal Direct as their wholesaler of choice, they are fast becoming known as ‘The Wine Glass Company’!

So many hospitality establishments pride themselves in having an excellent and extensive wine list, but so often, their glassware doesn’t portray the same quality and close attention to detail. As any wine connoisseur will know, the difference a quality crystal glass makes is almost incomparable. Different shapes can emphasise and help bring out the specific wine cultivar and aroma, and Crystal Direct have an extensive range of well-made, delicate glasses with square diamond-cut rims and long stems, ensuring that the wine will not only be displayed at its best, but will be kept cooler, too.

Traditionally, crystal glassware has been viewed as the glass of choice for only the select few who can afford it – a sentiment that no longer holds water where Crystal Direct are concerned, their belief being that everyone deserves consistency, excellent value and a great product they can afford.

Crystal Direct currently imports several ranges of exclusive Bohemian crystal stemware from the exceptionally talented glass artisans in the Czech Republic – one of the world’s top five glass-producing countries.

The LARA Classic and LARA HORECA (professional) range, for example, is straight from the hand of famed designer Martin Fait. With a selection of table wine goblets, sherry, pilsner, spirit glasses, and decanters, this range has become very popular – in fact their LARA HORECA 450 glass has become the most successful red wine glass in South Africa, selling hundreds of thousands of glasses last year alone!

Another range, called Bistro, features longer stemmed glasses that are perfect for the restaurant trade, as they are tempered to be more durable for frequent use – without, of course, sacrificing any of its delicate features! Voted as the range with the best Sauvignon Blanc wine glass in the country, Bistro offers first-class quality and outstanding value for money.

“At Crystal Direct, we believe that you don’t have to pay a premium for good quality glassware, and our Lara and Bistro ranges are examples of this exceptional value,” says Marketing and Sales Expert, Richard Kellond. “We guarantee our all our clients consistently excellent quality at the best prices, and an all-round great product!”

For more information, contact Richard Kellond on +27 (0)82 854 4402 or richard@crystaldirect.co.za.

Tel: +27 (0)21 887 2173 Fax: +27 (0)86 524 8410 info@crystaldirect.co.za www.crystaldirect.co.za

Corner Bird and Church Streets, Stellenbosch.