Asara Announces New Trade Distribution Partner for its Wine

Asara Wine Estate and Hotel, situated in the heart of the Cape winelands, is now offering cross-country delivery for its portfolio of celebrated wines to all retailers and restaurants in South Africa.

From 1 March 2012, Asara’s wines will be available exclusively through Cool Wines, becoming one of the first wineries to form part of Cool Wines’ new business model. The partnership will enable Asara to extend its reach by making its wines available nationwide to its trade clients, through a proven delivery service that provides 48 hour optimum temperature control. Private clients will still be able to purchase wine directly from Asara.

Rob Nicol, Managing Director of Cool Wines, says: “There is a growing awareness in the industry that temperature-controlled distribution needs to be a priority. Our winery partners are committed to ensuring that customers have the perfect experience when enjoying their wines, and therefore expect the wines to be transported in optimum conditions at all times. We are extremely excited to have Asara Wine Estate onboard, as they share this commitment to quality.”

Henniel Smit, General Manager of Asara Wine Estate confirms this: “The primary objective of this partnership with Cool Wines is to ensure that our service offering to clients is in-line with our product offering. We can now guarantee that all of our clients nationwide will receive their goods within 48 hours of placing their orders, through a temperature-controlled delivery service. We are proud to be associated with Cool Wines, as they are well-known and respected distributors of some of the top producers in South Africa.”

Asara boasts an extensive portfolio of wines, including its acclaimed Noble Late Harvest dessert wine and John Platter 4-star rated Bell Tower Estate wine - its flagship Bordeaux blend.

Customers are able to order Asara’s wines by calling the Cool Wines orderline on 0861 113 959, or by contacting Asara directly atorders@asarawine.comor on 021 888 8017.

For more information about Asara and its range of wines, visitwww.asara.co.za