Hospitality Business
Food Solutions
Beverage Solutions
Catering Equipment
Hotel Solutions
Furnishings & DecorNEDERBURG OFFICIAL LICENCED SOUTH AFRICAN WINES FOR THE 2010 FIFA WORLD CUP™
Nederburg and FIFA have signed an agreement entitling the famous Paarl winery to make and market a range of South African wines for the 2010 FIFA World Cup ™ in South Africa next year.
Cellarmaster Razvan Macici has developed a special edition collection of three South African wines for next year’s tournament, to be sold locally and internationally.
.jpg)
.jpg)
.jpg)
The three limited-edition wines are a Cabernet Sauvignon, a dry rosé, and a Sauvignon blanc.
Capitalising on the pre-tournament excitement, the wines will be released worldwide, according to Nederburg marketing manager Rudolph du Toit. “We have prioritised those markets where there is a strong interest in football but it is possible that distribution could be extended to meet demand.”
The wines will be launched locally during the second half of this year.
Sold in bottles made from partially recycled glass, they will be marketed till December 2010 and will span the 2007 to 2010 vintages. The white and rosé will be closed under screwcap.
The three wines were selected for their broad appeal, says Macici, but are being made in smaller quantities than the winery’s popular Winemaster’s Reserve range, as grapes have been sourced from very specific vineyards for this purpose.
“The three wines bearing the 2010 FIFA World Cup™ emblem carry Nederburg’s hallmark blend of fruit intensity and 
finesse. They are intense but graceful and are clearly South African in that they have a very clear expression of fruit but restrained, classical styling, making them fresh, approachable and food-friendly. Given our association with such an important sporting initiative, we want them to serve as ambassadors for South African excellence.”
 and Tariro Masayiti (Nederburg white winemaker) - web.jpg)
Each of the 2010 FIFA World Cup™ wines will feature a special facility on the back label that will enable consumers to instantly access information on Nederburg by clicking on a unique QR code with their cellphone cameras. The information will then appear on their phone screens.
The wines will be offered through selected stockists and will also be available from the Nederburg winery in Paarl.
DATE JUNE 12, 2009
ISSUED BY DKC (DE KOCK COMMUNICATIONS)
FOR NEDERBURG WINES
QUERIES RUDOLPH DU TOIT, NEDERBURG MARKETING MANAGER (021) 809 7000
RAZVAN MACICI, NEDERBURG CELLARMASTER (021) 877 5176 or 082 785 4577
TESSA DE KOCK/MARLISE POTGIETER, DKC, (021) 422 2690
User Login
