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Nederburg goes perfectly pink

NEDERBURG GOES PERFECTLY PINK AND DRY WITH NEW CAB ROSÉ

Nederburg has released its first Cabernet Sauvignon Rosé, a fresh, elegant and easy-drinking offering with a crisp, dry character, produced from cool-climate grapes grown in the Darling area.  Launched under the Winemaster’s Reserve label, the debut 2008 vintage is being sold locally and in key international markets to slake the ever-growing thirst for blush wines.

Decanter reported recently that rosé wines are predicted to grow by as much as 50% over the next three years in the UK, according to the findings of research released at the beginning of the year by the International Wine & Spirit Record (IWSR).  Meanwhile in the US, IWSR researchers are reportedly anticipating consumption of rosé wines to rise to 620 million bottles within the next five years.

No longer burdened with a perceived gender bias, rosé is enjoyed equally by men and women across the world and even in France, where it represents as much as 20% of all wine sales.

Nederburg’s new rosé has been made under Razvan Macici’s guidance by Tariro Masayiti, who has been earning increasing acclaim for Nederburg’s white wines, including its Sauvignon blancs, all of which exhibit thirst-quenching, zippy fruit.

“Our Cabernet rosé, vinified as you would a white wine, has a gentle blush colour, a wonderful concentration of black currant and cherry aromas and flavours, and a racy acidity with a dry-seeming palate.  Its refreshingly clean taste and 12,5% alcohol make it a versatile sipping, lunch or dinner wine.  Don’t think of it as exclusively a summer drink.  It has sufficient character and body to pair with not only seafoods but risottos, quail and other poultry, as well as mild, creamy cheeses, especially chevin,” says Masayiti.

Made exclusively from Cabernet Sauvignon harvested at 21º Balling to ensure a zesty acidity, it was kept on the skins for just a few hours to impart its subtle hue. After fermentation at low temperatures, the wine was taken off the lees to retain its invigorating freshness, says Masayiti.

“The new wine is internationally styled and complements our traditional fruitier rosé made in the typically South African style.  It certainly does not replace it.  There is a growing appetite for both options.”

The Winemaster’s Reserve Cabernet Sauvignon Rosé is expected to retail for around R41.

CHEMICAL ANALYSIS:

Alcohol  12,5%
Residual sugar 4.87 g/l
Total acid  5.89
pH  3.29

DATE    MARCH 12, 2009
ISSUED BY   DKC (DE KOCK COMMUNICATIONS)
FOR    NEDERBURG WINES
QUERIES RUDOLPH DU TOIT, NEDERBURG MARKETING MANAGER, (021) 809 7000, 082 550 4145
Dè-MARI KELLERMAN, NEDERBURG BRAND MANAGER, (021) 809 7000 or 082 695 5997  
TESSA DE KOCK/MARLISE POTGIETER, DKC,
(021) 422 2690


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