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Furnishings & DecorPRESS RELEASE
21 OCTOBER 2009
McCain Serves up the World's Perfect Chip
Following a R600 million investment into an upgrade of their Delmas potato plant last year, McCain Foods (SA) Signatures Range whose retail counterpart, McCain Home Fries, recently won Product of the Year in the SA Food Review survey, is now in full production – just in time for the festive season.
The groundbreaking technology which has made the development of this new product possible involves the application of a clear coating to McCain potato product, producing what can only be described as the perfect chip – crispier for longer, with a longer holding time and enhanced texture. No other manufacturer in South Africa is equipped with the technology to produce this quality of potato product.
The innovative coated potato products are part of the unique, premium menu options called the McCain Signatures Range. “The Signatures Range is aimed at complimenting quality menus and delivering superior taste,” says Phillip Nieman, Managing Director of McCain Foods (SA).
Not only does the clear coating used in the Range make the products stronger, ensuring fewer breakages and an increase in yield of 10%, it allows for chips to be crispier for longer, prevents excessive oil absorption, and significantly improves holding time, therefore ensuring maximum yield and profit. “This is an ideal chip for banqueting purposes, as you can keep the prepared chips warm under lights for far longer, and not lose any quality,” says Nieman.
The Signatures Range includes the 12mm Straight Cut Chips, a Coated Skin-on Wedge and the skin-on Rustic Cut Chip.
For further information or details of how to order your McCain Signatures coated chip, please contact McCain Foodservice Division - (011) 856 6000
ISSUED ON BEHALF OF McCAIN FOODS (SA) BY STRATEGIC PUBLIC RELATIONS. FOR FURTHER INFORMATION PLEASE CONTACT JENÉ GODFREY ON (011) 672-2037 OR jene@stratpr.co.za.
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