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The Return of Market Shopping
Shopping at Fruit and Veg City is an effective way to procure the exact quantity of fresh fruit and vegetables to meet the needs of your restaurant or kitchen, on a daily basis. It is like a daily shopping trip to the market and has enormous benefits in terms of price, quality and range. In logistical terms, it means no more waiting for supplies to arrive and having to check that the order is correct and the produce not flawed. It also means that you benefit from foods that are fresh that day and that are in season.
Choice is one of the strongest advantages that Fruit and Veg City offer their customers. The range of products supplied is extensive - they even sell bakery items, meat, cheese, deli items and fish in addition to fruit and vegetables. It is like shopping in a market and, like a market, customers can roam and see what is fresh and available that day - perhaps items that they hadn’t thought of that suddenly give them an idea for a dish. As a chef, you want to be able to choose the best and in quantities suited to your business, be it bulk or just one bag. Many of their products are loose selling, which means you can do just this and choose the product and quantity that is right for you - and reduce your contribution to environmentally damaging packaging while you’re at it. You’re also buying into health at Fruit and Veg City where support of sustainable farming methods is a business principle. This means that products can be enjoyed as naturally as possible - not altered in any way to extend their shelf life. As it comes from the farm, that’s the way it will go onto the fork.
Fruit and Veg City, due to their abundant supply network, are able to offer highly competitive pricing, often the best you’ll find anywhere. An additional pricing feature that differentiates them from other fresh produce retailers is that they sell combination deals, which save the customer money. With this focus on consistent quality, freshness and competitive pricing, it’s not surprising that their turnover is high and stock moves quickly. The advantage for the chef is that products do not linger on shelves and will always be fresh. With over one hundred stores countrywide, they can be found in all regions and are available to most chefs. Each stores products are replenished daily, so supplies are guaranteed to always be fresh and easily available. This way, you can afford - in fact don’t want to miss - a daily trip to the market.
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