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Furnishings & DecorGreening Your Hotel Meetings and Conferences
Green is for Go
By Diana Driscoll
Does your hotel offer meeting and/or conference space? Have you noticed a trend in the RFP’s you receive from groups, asking about your “green” or “sustainable” initiatives? All signs are pointing in the direction of a widespread increase in this trend.
Even with the current recession, business meetings in the United States alone constitute an amazing $175 billion industry, and Americans make more than 400 million long-distance business trips each year. Don’t let your hotel miss an opportunity to garner its share of group business.
Despite a global recession, investment levels in energy efficiency have remained strong, according to the Energy Efficiency Indicator (EEI) released June 3, 2010 by Johnson Controls (NYSE: JCI). As stated in this report, the primary motivation driving sustainable investments is cost savings, with 97% of respondents identifying it as significant. Or, as stated by Dennis Quaintance, CEO of Proximity Hotels (the first platinum LEED certified hotel), “It ain’t sustainable to go broke.”
What is a “Green Meeting”?
The Convention Industry Council (CIC) presented this definition: “A green meeting or event incorporates environmental considerations to minimize its negative impact on the environment.” There are almost a limitless number of ways to green a meeting – and many of these offer opportunities to save money and increase efficiency.
Event planners will look at numerous aspects of your hotel’s efforts toward sustainability, including such areas as:
Food and Beverage: Do you maximize the use of reusable, rather than disposable glassware, flatware, tablecloths, etc?
Registration and Exhibitions: Do you use electronic communication over paper as often as possible? Do you encourage exhibitors to do the same?
Location: Do you offer shuttle service or mass transit? Are areas of interest and entertainment nearby in order to decrease vehicle emissions?
Do you have an energy and water use conservation program currently in place?
Why are Green Meetings becoming more Prevalent?
There are many reasons that this green trend is growing exponentially across the globe. Consumers and businesses are becoming much more aware of their “carbon footprint” and as more companies feel the pressure to create sustainability goals, they increasingly are asking their employees to stay in green-certified hotels. Companies that are closely scrutinized by the public sector (government agencies, for example) do not want to present a mixed message to the public – stating they want to help the planet, but ignoring a hotel’s approach to sustainability when planning for a company meeting. According to the Environmental Protection Agency, an amazing 93,000 federal employees are traveling on any given business day to 8,000 locations across the country. Federal travelers alone use 24 million room nights of hotel space in the United States annually. Now add to this number businesses both large and small who are making efforts toward sustainability, and the totals can be staggering.
Are Green Meetings an Example of “Greenwashing”?
When a product or building (such as a hotel) extols its virtues of being “green”, but does so in a misleading or exaggerated way, it is described as “greenwashing”. That can be a difficult label to shed, as guests and/or groups may feel as though they’ve been misled, or worse. Many green standards are in their infancy and thus still ill-defined. . There is no need to try to fool meeting and event planners, as many of them are looking for some effort toward sustainability, and will be happy with the progress you’ve made so far and the goals you have set. Much like social media, it is important to be transparent.
Green meetings can have a tremendous impact on our environment. Most hotels purchase more products in one week than 100 families typically purchase in a year. By initiating green goals such as recycling, reducing and reusing, you can feel good that you are helping the environment in a big way, helping your revenue stream, and reducing many of your operating costs.
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