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About Diners Club
About Us
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Diners Club International is a well respected global brand with a proud heritage as the world’s first charge card. Offering a myriad of benefits to the individual and the business client, it has earned premium brand status and is recognised as one of the most comprehensive travel and entertainment expense management solutions. The Diners Club Card is issued in more than 200 countries and accepted by 14 million establishments around the world. In South Africa, Diners Club is recognised as one of the top franchises among the 158 in the world.
It was over 50 years ago that the first multi-use charge card, the Diners Club Card, was introduced in New York. Shortly after its inception, Diners Club became the first card to provide services to the business traveller and in 1955, Diners Club was the first charge card accepted by airlines. |
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The First Supper
It's 1949. Businessman Frank McNamara arranges a dinner with guests at Major's Cabin Grill, a New York City restaurant. When the dinner is over, Frank realises he has left his wallet in his other suit. Luckily, the restaurant owner knows him and lets him leave his business card as an IOU. He resolves never to face this embarrassment again.
In February 1950, Frank McNamara and his partner Ralph Schneider return to Major's Cabin Grill. When the bill comes, Frank presents a small, cardboard card a Diners Club Card - and signs for the meal. In the credit card industry, this event is known as the First Supper. |
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Personal offering
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Diners Club is the smart payment solution for financially astute individuals, business people and companies. It is the only card payment solution provider that combines a superior product package and unsurpassed service with universal acceptance.
With a wealth of experience and heritage behind us, we have developed a series of tools and products that offer prestige, convenience and security.
Over the years Diners Club has formed many partnerships and alliances with other leading companies in order to consistently add value and convenience to their personal card members, corporate clients and merchants.
Through these partnerships, Diners Club is able to offer such extended benefits as rewarding members with Frequent Flyer Miles on all their eligible purchases through the SAA Voyager programme and the BA Executive Club programme, pass on special rates from car rental companies, hotel groups and restaurants and many more merchants that are aligned with Diners Club International.
Patronage to improve standards
One of Diners Club’s core values is to enhance the lifestyle experiences of its members. In order to deliver on this promise and to facilitate better levels of service in the various areas that touch member’s lives, Diners Club has become involved in, and in some instances sponsor entirely, certain programmes and awards that improve service and enhance overall standards.
One such programme is the Diners Club Winemaker of the Year and Young Winemaker of the Year competition. Designed to lift the standards of wine and wine-making throughout South Africa, these awards have become the benchmark by which good wines are judged in this country. In the course of its proud 25 year history, these awards have become highly coveted by the wine industry and have recognised and produced some of the countries top vintners and wines this country has to offer.
Continuing with the theme of wine, Diners Club also sponsors the Diners Club Winelist of the Year Awards. These Awards encourage food and wine-serving establishments to improve the standards of the wine selection they offer patrons. The award categories and competition requirements are in line with global market trends and Diners Club’s ongoing contribution towards service excellence in the hospitality and tourism industries.
When it comes to restaurants and service quality Diners Club has aligned itself with the Dine Awards, an annual event that identifies those restaurants, bistros and cafés whose good food, top service and superior wines have earned them inclusion among the Top 100 Restaurants as rated in Dine, the annual SA restaurant guide from WINE magazine and Diners Club.
In line with Diners Club’s social responsibility policy, we are the sole sponsor of the Diners Club Waiter Training programme. Besides raising standards in the service industry, the school trains people from previously disadvantaged backgrounds free of charge, to become expert waiters, capable of serving with confidence. This year alone, almost 500 individuals – primarily from rural areas – have qualified.
Corporate offering
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Diners Club is committed to providing superior service to our clients and merchants, working closely with them and taking a partnership approach to business.
This ultimately enables us to provide solutions that are tailored to the specific needs of our many members and merchants.
In South Africa, Diners Club has successfully captured the business travel market by effectively managing executive’s business travel expenses with their range of products and services. To achieve this, Diners Club has developed tools and products that simplify and streamline the management of travel and entertainment expenses offering the capabilities to track staff adherence to travel policies and procedures.
Beyond the financial benefits to your company, these tools and services ensure the traveller is also well taken care of while his transactions are being monitored and managed securely by the department or company he or she represents. Not only does this result in the smooth and efficient facilitation of third party payments, it allows for secure checks and balances on transactions, and also ensures peace-of-mind for the traveller, wherever he/she may be in the world.
In addition to the various product offerings, Diners Club continuously strives to deliver new services and benefits that will enable solutions through service excellence. Our dedicated relationship managers and Member Service Centre ensure that our clients receive our full attention at all times – allowing for complete control with minimum effort. |
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