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Furnishings & DecorAMARULA AND NEDERBURG OFFICIALLY LICENCED SOUTH AFRICAN PRODUCTS FOR THE 2010 FIFA WORLD CUP™
FIFA has signed an agreement with Distell entitling it to market Amarula and a range of specially produced Nederburg wines for the 2010 FIFA World Cup ™ in South Africa next year.
Amarula is the country’s most widely exported liquor brand and has been judged the world’s best cream liqueur on the International Wine & Spirit Competition. Nederburg is South Africa’s most awarded name in wine, having earned more international and local prizes than any other domestic winery.
Cellarmaster of the famous Paarl producer, Razvan Macici, has developed a special-edition collection of three South African wines for next year’s tournament, to be sold locally and internationally. The three limited release Nederburg wines are a Cabernet Sauvignon, a dry rosé, and a Sauvignon blanc.
Both Amarula and Nederburg were recently accorded super-brand status in South Africa by the South African Superbrands Council. They were acknowledged for their market dominance and their overall market acceptance, as well as their longevity and the goodwill and customer loyalty they engender. .jpg)
Image caption (from left to right): Rudolph du Toit (Nederburg marketing manager), Dè-Mari Kellerman (Nederburg brand manager), Jan Scannell (Distell MD) and Werner Swanepoel (group marketing manager of liqueur including Amarula).
DATE JUNE 11, 2009
ISSUED BY DKC (DE KOCK COMMUNICATIONS)
FOR DISTELL GROUP LIMITED
QUERIES HEIDI BARTIS, DISTELL COMMUNICATIONS MANAGER (021) 809 8005 or 082 885 8520
TESSA DE KOCK/MARLISE POTGIETER, DKC (021) 422 2690
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